A custom CRM built around how your company works

When a standard CRM needs workarounds for half of your process, we build one that fits it, with sales, service, tasks and customer data in one place.

When a standard CRM stops fitting

Most of the process runs in spreadsheets.

The CRM holds the contacts, but deals, handovers and follow-ups are tracked somewhere else.

Sales and service don't share a history.

After the sale someone enters the customer again, and what the team knew about them is lost.

You pay for features and still lack the one you need.

Licence costs grow with every new user, and the workflow you depend on still doesn't fit.

Customers can't see where things stand.

Every “where is my request?” becomes a call or an email to the team.

How we build it

  1. Map sales and service

    Stages, roles, handovers and the exceptions nobody wrote down.

  2. Scope the first version

    We separate what the team needs from day one from what can wait, and check what an existing tool already covers.

  3. Move and connect the data

    We import customers and their history, then connect email, website forms and accounting.

  4. Design and build

    Screens for each role, permissions, and automation for the steps that repeat.

  5. Roll out and extend

    The team starts with the core, and new modules follow real use.

What a custom CRM can include

  • Sales pipelines

    Stages that match how you sell, with enquiries arriving from the website, email and campaigns.

  • Tickets and tasks

    Status, priority, owner and deadline on every case, so work doesn't stall between teams.

  • Customer portals

    Customers see their records, documents and request status without calling the team.

  • Analytics

    Pipeline, workload and response times, from data the system already holds.

  • Integrations and automation

    Data from accounting, email and the website lands on the record it belongs to, with AI steps where they help.

    AI automation

What we build with

We build on widely used web technology, so your own developers, or another team, can maintain the system later.

  • Next.js
  • TypeScript
  • PostgreSQL
  • Custom backend services
  • Role-based access
  • API integrations

Common questions

When your core process keeps needing manual steps outside the CRM, or sales and service need to work from one record. If a standard tool fits, we'll say so.

Yes. As part of the rollout we import customers, deals and history from your current CRM or spreadsheets.

It depends on the modules, roles and integrations. We start with the core process, and after a first conversation we prepare a plan with scope, timeline and cost.

Yes. The data is structured from the start, so AI steps such as classifying requests or drafting replies can go in wherever they help.

Which part of sales or service still lives in Excel?

Show us how the work runs today. We'll tell you whether a custom system is worth building, or whether your current CRM can be extended.